.jpg "What is DA PA in SEO, and How Can You check it?")
DA stands for Domain Authority, while PA is Page Authority. DA is a score of 1 to 100 to show how well a website is optimized for ranking on search engines. While PA is quite similar to DA but is specifically for individual pages of the site.
These two metrics are popularly considered part of SEO - search engine optimization, a process that enables higher SERP rankings, and hence, better visibility to customers.
Today, we’re going to learn more deeply about DA, PA, and how they contribute to SEO. We’ll also be guiding you to check these metrics for your website to know potential lacking and how to improve upon them. So, let’s get started.
The Science Behind DA PA
DA PA are metrics developed by Moz. They are calculated based on the provided elements below.
- Link Profile
Link Profile is the number of inbound links (AKA backlinks) a website possesses, and where they came from.
If the inbound links are coming from authority pages – websites that have high DA. Then, your website’s link profile will also improve, hence, boosting your DA and chances to appear in search results.
- Domain Age
Coming to Domain Age, this element shows the specific date when the domain was registered. It may not be a very strong indicator to showcase a website’s ranking potential. However, according to Moz, it is counted towards DA calculation.
- Social Signals
Finally, Social Signals prove how well the site is mentioned on social media platforms. This involves interactions between people in posts, hashtags, etc. However, many other parameters are judged for domain authority but aren’t disclosed by Moz.
All these elements remain the same for calculating PA, however, are changed to target individual pages instead of the whole site.
- DA PA in SEO?
Collectively, the DA and PA of a website indicate how well it is optimized to be part of the World Wide Web. If the website has been around for a long time or has contributed to the quality content of many people. Then, chances are that you will get ranked on searches.
Hence, DA PAs are considered to be a part of SEO. Knowing them can significantly help you analyze your online presence and realize potential backfalls. Knowing is the first stage of improvement.
However, SEO isn’t just limited to DA PA. It comprises keyword alignment, optimizing Meta tags and descriptions, etc. But, most of all, providing quality content to the consumers.
So, you must keep finding ways to elevate the visiting experience (in general) for the users and improve SERP results. This also includes the UI design, themes that you choose for the website, and much more.
How to Check DA PA?
Below, we’ve highlighted the complete process of checking DA PA step by step. Follow the guide closely for further information.
Find A Top-Rated Tool
The best way to find a trustworthy tool is to do a quick search. Hop on to your favorite browser and search ‘DA PA checker.’ See the top results you get and choose whichever one you want.
However, make sure that the tool appears on the first page of the results. We do this because we play the odds that search engines only put the most efficient, highly rated, and trustworthy tools at the top of results.
In our experience, these odds work greatly, and that’s why we’re recommending you follow this procedure of tool-finding.
Through our searches, we came across the following tool. It was top-rated on the searches and has a sleek UI.
The first impression shows that the tool is free to use, however with some restrictions. Let’s explore these options and more with some experimentation.
Enter Your Site’s Address
Approach the tool and enter the site’s address for which you want to check the DA or PA. For example, we’ll check the domain and page authority for slashdot.org - a popular social news website. Below are the results we got.
As we can see, the website has a high DA score of 91, primarily due to its Domain Age. The PA is reasonably good, too with a score of 76.
We can also see some additional metrics being displayed here. These are SS (Spam Score), and MR (Moz Ranking) parameters.
In the following section, we’ll try to explain these parameters in a bit more detail and tell you how to analyze the results for better effect.
Extract And Analyze Results
SS is the rating search engines like Google give to websites that have spam links, pop-ups, etc. The higher the score, the less trustworthy a website is.
Your SS rating can be higher even if you place nothing wrong on the platform. This usually occurs with broken back-links or too many error 404s. To avoid this, fix any bad links on the website and save your website from being derailed in search results.
Moving on, the MR rating is defined from 0 to 10, 10 being the best chance of a website’s ranking, and vice versa. This is what defines a website’s worth and rank potential in the eyes of Moz Analytics.
MR might be an okay-ish parameter to judge a website, however, it does tell a lot about the platform’s popularity on the internet.
Finally, the selected DA PA checker also allows you to download an Excel report, clearly showing the listed parameters.
This is helpful for you to track down potential improvements in the future and boost your SERP results for better online visibility.
Final Words
DA PA are considerable factor in SEO for ranking websites and webpages on search engines. These metrics consider elements like link profile, domain age, and social signals for calculation.
It is important to understand DA and PA to analyze the online presence and identify areas for key improvement. However, you must always use a top-rated DA PA checker to get reliable values for the said metrics and elevate user experience on your websites.
