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Do you want to access millions of potential customers? You need an online storefront that you can design with the help of Amazon. No doubt, Amazon is a massive platform for sellers to highlight their unique value proposition. It enables you to create a dedicated Amazon store without any budget.

It is a golden opportunity for every small and large business to expand. Fortunately, you can get assistance from an Amazon agency to promote your store. Whether you are an existing brand or looking to take your business ahead, here is a complete guide for you to create an attractive Amazon store.

Easy Steps to Create an Amazon Store

It is not only simple but easy to create an Amazon store within your budget. Here are some easy steps to follow:

Get Started with a Seller Account

In the first step, create a professional seller account. You need the following information for your account:
  • Name according to the income tax return
  • Contact number
  • Full address
  • Email address
  • Type of business structure (partnership, corporation, or sole proprietor)
  • FTI (Federal Tax Identification) number
  • Registration state
Amazon will verify your details through a call to your business contact number to ensure that you are a legitimate business. For verification, you should keep the following information handy:
  • Date of birth
  • First and last name
  • Government-issued IDs
  • Bank account statement
  • A high-quality image of your ID (both front and back parts)

Amazon will charge a monthly fee of $39.99 or more, so you should give details of your credit card.

Apply for the Amazon Brand Registry

After getting approval for your professional selling account, you should apply for the Amazon Brand Registry (ABR) program. This program offers different tools to improve the visibility of your brand on Amazon. You can get the advantage of:
  • Access to restricted or gated selling categories
  • Professional presentation
  • Advanced advertising and marketing features
These tools will help you create better content for brand messaging, images, and other assets. Remember, Brand Registry tools are not available for resellers. With the help of brand analytics, you can get detailed metrics and insights on Amazon’s customers.

Create a Homepage for Your Store

Login to your seller account and go to “Stores – Manage Stores”.

It will give you access to a list of brands and you should choose one of them to create your store. Select a suitable option and follow the prompts of Amazon. In this process, you should choose a template and design a homepage.

Amazon will show four themes to pick from. Make sure to choose the right one according to your business.

Create Pages for Your Store

After creating a homepage, you should create extra pages to display best-selling products, deals, catalog categories, discounts, etc. If you have an eCommerce website, your store pages should complement your website.

You should not ignore even minor details while designing pages for your store. In this way, you can give a convenient shopping experience to your shoppers.

Establish a Hierarchy for Every Page

Now your pages need content tiles to provide necessary information to your customers. You should establish a suitable hierarchy of your product pages. Pay attention to titles, images, galleries, product grids, navigation, and videos.

Don’t add unnecessary information to your product pages. You should be careful while planning content for each page to grab the attention of potential customers.

Upload Your Products

Once you have designed the layout of the product pages, add your products. In every store, you will find a product inventory with a huge collection of items. Make sure to stock as many products to your store page as possible.

Remember, you can upload the entire inventory in a go. Make sure to assign UPC Codes or ASINs to each product. Amazon makes it simple to search the ASINs to find relevant products.

Submit Your Store Pages for Review

After designing your pages properly, review them quickly to rectify possible mistakes. During the review, you should check for the following things:

  • Spelling mistakes
  • Grammatical errors
  • Issues with content tiles, product images, and navigation
  • Image or branding inconsistencies
Once you are done, submit the final pages to Amazon for review. With Amazon store insights, you will get clear metrics, such as views, daily visitors, units sold, and sales.

Optimize Your Presence

Now, your Amazon store is ready to generate sales. For the best outcomes, optimize your online presence. With the help of online advertising, you can drive traffic to your store. Some other marketing tactics include content marketing, retargeting, email marketing, and influencer marketing.

Leverage social media and SEO to boost your sales and store’s visibility. Remember, social media can help you drive traffic to blogs to encourage visitors to subscribe to an email newsletter. It is a good way to provide helpful advice, tips, coupons, and promotions relevant to your store.


In short, it is easy to create an Amazon store with careful planning and attention to detail. You should set up your seller account, enroll in an ABR program, and design an attractive storefront. Now you can hire a reliable Amazon agency to promote your online business.

Amazon offers several useful resources to monitor your store’s performance. All these things are enough to build a thriving online business.
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Henry Eric
Henry Eric
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